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Field Group Plc - -
Speciality Consumer Packaging -
Field Packaging, P. O. Box 330, Leesburn Place, East Kilbride, G74 4LR, Scotland.
Tel: +44
(0)1355 574000 | Fax: +44 (0)1355 230377
web: www.fieldgroup.com
| e-mail:
alastair.mcisaac@fieldgroup.com
Lifting Spirits
Packaging plays an important role in underlying the value of a brand, especially at the premium end of the alcoholic drinks sector. Packs often incorporate a range of special finishes such as foil blocking, embossing and other finishing processes to enhance a brand's impact and quality. Creativity in constructional design or the use of special materials further helps to strengthen brand differentiation. The value of packaging in the sector has continued to rise reflecting the success of recent marketing activity that has lead to higher export related sales. This has seen a greater number of gift cartons and tubes and a clear trend to experiment with different substrates to enhance shelf impact.
Field Group enjoys a long partnership with the drinks industry. The company can trace its relationship with some bottlers & blenders back over 100 years. Its packs help to support some of the world's leading brands across a wide variety of products including Scotch and Irish whiskies, Cognac, Champagne, beer and wine. The business provides a full range of printed products to alcoholic drinks manufacturers, including:
folding cartons
composite tubes
rigid boxes
self-adhesive and wet-applied labels
Its capabilities include a variety of complex and intricate finishes utilising both lithographic and flexographic printing techniques on a range of substrates including board, plastic, paper and fluted materials.
Many of the world’s leading whisky brands benefit from the quality print provided by Field Group. To emphasise this excellence, in 2005 the company won a record 9 Starpack awards at the Institute of Packaging ceremony – 6 of these were for alcoholic drinks packaging.
This included two prestigious Gold Starpacks for special gift cartons for Johnnie Walker Black Label and José Cuervo Tequila brands.
“These specially shaped cartons were produced for an exclusive range of gift products. The packs are technically demanding to produce, but reflect the premium quality associated with each of the brands,” said Alastair McIsaac, Business Development Manager at Field Packaging – East Kilbride. “The distinctive Johnnie Walker carton is produced on a speciality base-board and foil embossing is incorporated within the face and inside. The Starpack judges also noted that the José Cuervo Tequila pack was especially appealing due to its curved lid and a range of features which provide a deep, luxurious finish.”
Field has also been working hard to extend its skills in the conversion of transparent packaging materials. New groundbreaking technology has been developed to produce machine erectable creases in polypropylene for which Field has filed for international patent protection. These creases are both measurable and controllable allowing packs to run efficiently on high-speed automated packing lines in large volumes.
These examples illustrate Field’s ability to innovate and work closely with the customer. This dedication to the drinks industry will see Field help to lift the value of spirits – and other products - for many years to come.
Contact Alastair McIsaac at: Field Packaging, P. O. Box 330, Leesburn Place, East Kilbride, G74 4LR, Scotland.
Tel: 01355 574000
Fax: 01355 230377
